The above quote sums it up - someone is looking for what you have - you just need to for them to be able to find you.

MAKE UNOBSERVABLE MORE OBSERVABLE

Get people to engage in what you offer, you want to have word of mouth also, make your audience advocates of your business.

It's human nature we spend more time talking than online BUT when you have word of mouth referrals you want them to be able to find you.... referred customers have an on average 20% higher lifetime customer value.