Focusing on a local SEO strategy helps your business website stand out in the search engines when people are actually looking for your type of business in real time.
Using a variety of Googles tools you can use your businesses name, address and phone number to stand out in local business map listings. You are targeting the local based traffic in your marketing. These are customers that are actually searching for your business.
Your local business listing must be up to date with your current business information. Incorrect data in theses listings can create a bad customer experience for your business. When keywords are queried in search engines your business listing will appear alongside of your competition. There are a lot of websites where you can create a local business listing – Yelp, Foursquare, Yellow pages.
Citations are used to assist in ranking your website plus local map listings to ensure your business exists and is legitimate.
A strategy to target your local customers is to include the name of your city you are wanting to target. Focus on a keyword and place it as close to the tag as you can.
According to Google 4 out of 5 clients use search engines to search for local business.
So again make sure your local listings page has the correct information on your business, this will increase your reputation. Make sure you use the Google my business, Bing my business and claim your listing – there are many businesses that have not claimed there listing. This is incredible exposure for your site and if your SEO strategy is optimised you will show in Googles top 3 positions.
Take a search for your business online and see what you find.
Cleo – cleoandtony.com